You’ve seen the four-ring automaker on the track before, and you may have seen some of Audi’s track-ready models at your local circuit or even on the street, but recently at the 2017 New York International Auto Show, Audi launches its new Audi Sport brand, bringing their best track-proven performance vehicles to speed-hungry U.S. drivers. This is great news for anyone who appreciates a good head-to-head race, because the Audi brand has already hinted at a whole slew of new Audi Sport models due within the next two years.
Say hello to our new baby! ?? The new Audi R8 LMS GT4 joins the Audi Sport customer racing family ?? #GT4 #LeagueofPerformance pic.twitter.com/ZK2EOm3R5m
— Audi Sport (@audisport) April 11, 2017
The Audi Sport name will take the place of the formerly called “quattro® GmbH,” continuing Audi’s long and rich motorsport history. Audi has been competing in performance racing circuits worldwide since the 1930s, and in that time, it’s learned a thing or two about creating fierce, fast, and fantastic racing vehicles. In fact, the Audi R8 is the production version of the Audi R8 LMS. During its 2017 New York International Auto Show unveiling, Audi also announced that the Audi Sport line will be receiving eight new models in the next 24 months. All we can say is we’re in for one exciting and busy two years!
“Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made,” said Scott Keogh, Audi of America president. “With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.” —from an April 12, 2017 Audi of America Press Release
This announcement is particularly exciting for those drivers who want to compete on a closed circuit, because eight new Audi Sport models means eight new ways to tear up the road. While we wait for these Audi Sport models to trickle out to production, you can always sate that need for speed with one of the current Audi lineup, found right here in our Warrington, PA showroom.